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              "text" => "<h4>Held 24th May 2024 at Mantra Mooloolaba Beach</h4><p>The QCPA annual conference and award night hosted 131 guests from throughout our 61 member base plus interstate guests. We were honoured and delighted to welcome special guests at the dinner Hon. David Crisafulli MP and his wife Tegan also Hon Tony Perrett MP and his wife Michelle.</p><p>Opening this year’s conference was newly elected Sunshine Coast Mayor Rosanna Natoli.</p><p>Just under 100 delegates attended our morning and afternoon editorial and marketing sessions and there were 487 entries across all award catagories.</p>"
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                <h3>Best One off or Regular Commercial Feature</h3><p><i>Judge: Rohan Gosstray</i></p><h4>Overall Judges Comments&nbsp;</h4><p>There were many examples of good commercial features that added both colour and diversity to the publications they appeared in. Most newspapers capitalised on specific events that were of interest to the reader that offered good environments for their advertisers to advertise in.</p><p>All features demonstrated a commitment to quality writing and design with excellent pictures supporting the event or subject being reviewed. It was clear that an effort was made to make sure the content was made of high quality and supported the publication it appeared in.</p><h4>Winner - Mackay and Whitsunday Life\n
                - Fergus Builders Celebrate 40 Years</h4>
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              "text" => "<h3>Best Locally Produced Print Advertisement</h3><p><i>Judge: Andrea Graham<br></i></p><h4>Overall Judges Comments</h4><p>There are so many great adverts in this category.&nbsp;It is very pleasing to see the creative minds of sales teams and graphics designers working together to produce eye-catching adverts for their clients.</p><p>Some of you thought outside the square in design and content, which is lovely to see and as a result you came up with some really engaging adverts. Others were also engaging and to the point with all the details required for a good advert.&nbsp;</p><h4>Winner - Coolum Advertiser&nbsp;- Coolum Bowls Come and Try&nbsp;</h4>"
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              "text" => "<h4>2nd Place - Bundaberg Today - Rum and Sub</h4><p>This is an enticing offer for the Bundaberg Today readers, particularly if you enjoy Bundaberg Rum Ball. The team have ticked off on all the terms and conditions and requirements surrounding promotion and distribution of alcohol. The heading, graphics and the offer are all very clear to the reader and the layout is on point. Perhaps the bonus offer may have been controversial to some readers but a novel idea to use a local product to sell your own product.&nbsp;</p><p>Well done to the team at Bundaberg Today. Let’s hope the subscriptions rolled in for you.</p>"
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              "text" => "<h4>3rd Place - Ipswich News Today - Ippy Song Sheet</h4><p>As soon as you see this advert you are ”Singing I I Ippy Ippy I” - even from a Victorian. This is a very clever local promotion. It leaves the tune in your subconscious, reminding you of the upcoming game for the Maroons. This advert shows a sense of passion and humour from the Today team, which no doubt then engaged the same feeling from their readers. The advert is easy to read and states when the event is. The layout was strong and clean with simple but effective messaging. I’m not so sure too many editions would have made it to the event seeing the song has so few words to remember, but I could be wrong. Just an ’s’ missing on INSTRUCTIONS as there are more than one listed, but overall the advert has huge impact. Well done to Fiona and the creative team at Ipswich News Today. II Ippy!</p>"
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              "text" => "<h3>Best Locally Produced Print Campaign</h3><p><i>Judge: Andrea Graham</i></p><h4>Overall Judges Comments</h4><p>The majority of advertisements in this category were high quality. The top ten showed they know what is required in a good advertising campaign. There are some quality adverts in this category. Some were quirky while some had great call to action with great graphics.&nbsp;</p><p>It is great to see the sales teams teaming up with their graphics colleagues to produce quality adverts. You don’t always have to pack a load of information into an advert, but sometimes you do. Your challenge is to work out when to and when not to.&nbsp;</p><h4>Winner - Burdekin Life - My Pets</h4>"
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              "text" => "<h4>3rd Place - Cairns Local News – New isn't always better</h4><p>This is a very quirky and colourful series of adverts for Ree's Bookshop. The message that reading is fun for all ages is portrayed well across each advert. The images used here for a secondhand bookstore were cute and quirky in this series which is fitting for the messaging in each advert.</p><p>Unique one liner headings also change up in each of the adverts. The colours in this series would not always work in other adverts but for this store I think they are perfect. Well done to Carl and the eam at Cairn Local News.&nbsp;</p>"
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                <h3>Best Printed Community Advertising Promotion</h3><p><i>Judge: Pascale\n
                Budge</i></p><h4>Overall Judges Comments</h4><p>In this category all entrants showcased their commitment to the local communities, resulting in some very competitive entries. The time and effort that was put into these promotions was reflected in the ads and editorial. The standard through the category was generally high.<br></p><h4>Winner - My Weekly Preview – It feels good to be seen</h4>
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                <h4>2nd Place - Glasshouse Country &amp; Maleny News – Maleny Show 100 years</h4><p>This campaign is a fantastic reflection on what an agriculture show is all about. The layout is eye catching, fun, colourful and very informative for anyone who plans on or is thinking about attending the Maleny Show.</p><p>Supported by a strong ad campaign, impacting front cover and very interesting editorial.\n
                Congratulations.</p><h4>3rd Place - Cairns Local News – Mayor’s Christmas Cheer Appeal</h4><p>This campaign showcased a very worthy cause, two Five Star Chef Charity events raising money for the Mayor’s Christmas Cheer Appeal. The advertising consisted of eye-catching graphics reflecting the event themes, clearly laid out information and easy to book QR code.&nbsp;</p><p>Supported by well written editorial outlining the Charity’s goals. I think both the campaign and events would have been very successful.\n
                Congratulations.&nbsp;</p>
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                <h3>Best Printed House Advertisement or Promotion</h3><p><i>Judge: Pascale\n
                Budge</i></p><h4>Overall Judges Comments</h4><p>There was a wide range of entries/topics in this category focusing on many different types of engagement between the Newspaper and their readers.\n
                A strong field of targeted promotions was evident. I would have liked to have seen statistics on how successful they all were.&nbsp;</p><h4>Winner - Bundaberg Today&nbsp;- Welcome to Paradise - Subscribe to Win an Island Escape</h4>
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                <h4>3rd Place - QC Today Weekend - Christmas Hams<br></h4><p>A great promotion to engage with readers. Offering up 20 Christmas Hams vouchers to be won, this ad was eye catching and easy to read.\n
                Congratulations.&nbsp;</p>
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              "text" => "<h3>Best ROP Feature / Supplement</h3><p><i>Judge: Rohan Gosstray</i></p><h4>Overall Judges Comments</h4><p>Some of these features were a unique event and the writers made a quite obvious effort to be creative in the body copy and headlines making the features bright and fun. This ultimately enhanced the publications they were appearing in.</p><p>In particular, the "Bundy's Best Brew" could be utilised in any market in any region and containing alot of local faces that people would recognise and enjoy reading about. A particular note 'Avo good time' and 'guac your socks off' in the Avocado Festival' headlines and body copy clearly added some creativity to the publication.&nbsp;</p><h4>Winner - Burnett Today - Blackbutt Avocado Festival 2023</h4>"
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              "text" => "<h4>3rd Place - Ipswich News Today - Wedding Guide 2023</h4><p>A very well-presented guide with useful sections for the prospects and interesting and well written stories (high quality native advertising). Well designed, informative and easy to read. An excellant example of a guide relevant to all markets.&nbsp;</p>"
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              "text" => "<h3>Best Special Publication</h3><p><i>Judge: Rob Duffield<br></i></p><h4>Overall Judges Comments</h4><p>The growing maturity, confidence, health, wellbeing and abundant drive of Queensland regional news media shown through powerfully in entries submitted to this sought after category award.&nbsp;</p><p>Just a slither separated the top entries with one point separating seven entries. The Bundaberg Today took out the overall award with its beautiful Today magazine. The publication layout and structure was exemplary with page headings, editorials and photography purposefully designed to lift the aspirations and spirit across the cities community. The highly commended publication entries numbered six with Better Beef Days produced by The Express nearly snaring the overall prize. The Core Logic, My Suburb Preview published by My Weekly, Boonah State High School Formal 2023 (Such beautiful photography), published by The Fassifern Guardian, Gympie Today’s, Living Well, Bridal Guide 2023 from Burnett Today and The Rocky Nat News produced by CQ Today were all superb entries. Congratulations to all publishers for entering. It was a privilege to judge this category.&nbsp;</p><h4>Winner - Bundaberg Today - Today Magazine</h4>"
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              "text" => "<h4>3rd Place - My Weekly Preview - My Suburb Magazine</h4><p>Such a unique special publication based around CoreLogic data on Suburb Profiles. An out of the box feature targeted to all existing, prospective people in the booming Queensland markets served of My Weekly readers/ subscribers. Looks to be full of full of paid advertising too.&nbsp;</p>"
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              "text" => "<h3>Best Editorial Campaign</h3><p><i>Judge: Dr Julie Browning</i></p><h4>Overall Judges Comments</h4><p>All the editorial campaigns are comprehensive and engaging, which made deciding the overall editorial campaign winner challenging. These campaigns provide a rich tapestry of perspectives on a specific issue. With each campaign, the depth of analysis demonstrates a commitment to informing and enlightening the community readership. The campaign coverage is compelling, making complex subjects accessible to a broad audience. Keep up the excellent work in serving your community with high-quality journalism.</p>"
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              "text" => "<h4>2nd Place - Glasshouse Country &amp; Maleny News<br>- Community opposition to the Transport and Main roads (TMR) proposal to run a Highway through Elimbah and surrounding townships.&nbsp;</h4><p>The Glass House Country and Maleny News effectively reflects community opposition to a proposed bypass and the potential acquisition of homes. Through its coverage, the newspaper amplifies the local resistance to the road project, providing insightful interviews from key stakeholders. This reporting not only raises awareness but also empowers residents. The coverage demonstrates the paper's deep connection and engagement with its community. Overall, strong reporting on a local issue.&nbsp;</p><h4>3rd Place - The Lockyer &amp; Somerset Independent - Agricultural Society's Showgirl and Rural Ambassador programs&nbsp;</h4><p>The Lockyer &amp; Somerset Independent champions a cause that has deeply resonated with rural communities for generations. Its coverage is key in campaigning for the enduring vitality of agricultural shows, and illustrates the indispensable role The Independent plays in seeking to uphold the identity and dynamism of its community. Through its spotlight on individuals, the reporting celebrates the positive impact of rural ambassadors and showgirls, emphasising their contributions. Congratulations to all involved.&nbsp;</p>"
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              "text" => "<h4>3rd Place - Bremer Bridge Cracks - Byron Peszko - Ipswich News Today</h4><p>Thank you for pushing the pollies on this. If the first response doesn’t address the issue, ask again.&nbsp;</p><h4>3rd Place - Chef from TAFE - Lucy Waldron - Warwick Today</h4><p>Really love Lucy’s writing. This could easily have been a run-of-the-mill profile piece but to blend life and work in this way is pretty clever.</p><h4>3rd Place - Rural GPs win Federal review -Rob Mellett - The Ipswich Tribune</h4><p>Great follow-up which could potentially lead to a win for rural communities.&nbsp;</p>"
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